14 thoughts on “Editorial: PLDT, Smart unveil new logos

  • June 16, 2016 at 12:11 am
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    I’m also curious why they chose their logo to be that way but I agree, their values, performance and quality service is more important. 🙂

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  • June 16, 2016 at 3:32 am
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    I still have no idea what their new logos mean. Well, they do look more modern. Regardless, I agree with Charm. When building a brand, values, performance, and quality of service are far more important than logos.

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  • June 16, 2016 at 10:19 am
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    Logo sometimes really marks te service you provide with your clients. Just hope that they focus more on the betterment of their services.

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  • June 16, 2016 at 11:06 am
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    As for my opinion they should have not changed the logo. I agree with Mirriam, logos are very important in every brand.

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  • June 16, 2016 at 10:31 pm
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    gosh.. wonder why the logo needs to be changed before the speed gets faster.. haha kidding aside.. i do know that having a great logo will make one brand stand against other competitors.. maybe that\s why they decided to change it. hehe

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  • June 17, 2016 at 12:52 am
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    Haha. I feel you! It’s better to improve their services that the design or changing their logo. Old logo(s) is more pleasing than this (new) one.

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  • June 17, 2016 at 1:51 am
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    In my opinion, no matter how beautiful a brand’s logo looks, it’s their service and quality of products are few of the factors that makes the actual difference. Look luck with their new motives and steps ahead!! 🙂

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  • June 17, 2016 at 9:04 am
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    Always surprising for me when companies do a branding change. This is a great move to keep them updated. Hopefully they will also upgrade their service speeds. Haha

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  • June 17, 2016 at 3:16 pm
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    To be honest I am torn with the logo change especially because their logos represent who they are for the past couple of years. Marketing wise I am sure they have a reason but it just doesn’t resonate with me that well pa now.

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  • June 17, 2016 at 8:48 pm
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    I’ve actually seen this change in their sponsored posts in FB – There’s really nothing wrong really in changing logos- (i’ve learned that in one of my marketing subjects , way back) perhaps next would be re-branding, but the fact still is that their service for follow up request, repair request still sucks. Currently my landline and internet is busted and is on it’s 3rd day!!!Prior to this, our landline and internet got busted last August 2015 and it took them 1 month to restore (and we were billed the whole time!) Nagpalit na sila ng logo but the service is still the same. Bulok forevs! 🙁 Sorry for the rant. Mainit lang malaga lang ulo ko sa mag ganito! Sana may makabasa from their marketing at matauhan para magawan ng paraan. Tinagalog ko na, para mas intense…hehe.

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    • June 18, 2016 at 8:34 am
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      It’s ok. Kaya nga I said logos will not matter much if it is associated with an unpleasant experience. Companies should give meaning to logos that is relatable by the costumers. 😉

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  • June 18, 2016 at 6:46 am
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    Logo is really an important element in a brand. I just hope they will try to improve their services, too 🙂

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  • June 20, 2016 at 3:47 am
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    Well, the first time I saw their logo while I was roaming around SM, I thought it’s a new brand. It took me a minute or two to realize it is indeed Smart. When I saw their logo, well, “reuse reduce recycle”. Nonetheless, I hope they will really improve their services.

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  • June 20, 2016 at 4:20 am
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    Since there’s a logo change, I’m bracing for a positive change in their services. Smart and PLDT should have seen the different kinds of reactions coming and I hope they’re ready to prove their consumers wrong. 🙂 PLDT user here.

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