Maybank Foundation: Why Cebuanos should participate in the R.I.S.E. Programme

Maybank Foundation has brought its R.I.S.E. (Reach Independent and Sustainable Entrepreneurship) Program to Metro Cebu.   This structured training and mentoring program aim to build the capabilities of 200 Cebuanos with disabilities.  The program was brought Cebu after its successful launch in the Philippines last January 2017 were 117 persons with disabilities (PWD) from Manila completed the initial training and has shown a significant increase in their income.

Maybank Foundation’s RISE Program now in Cebu


Maybank, Maybank Foundation, Reach Independent and Sustainable Entrepreneurship, RISE Program, Pollie Sim, Shahril Azuar Jimin, Entrepreneurship Program for PWDs, Dohera Hotel

The first batch of 50 selected PWDs from Cebu had a 3-day Entrepreneurship and Financial Training session last week at Dohera Hotel in Mandaue City.  After the first training session, the participants will undergo a 6-month mentoring period where participants will be trained, coached and mentored to develop their entrepreneurial skills to help increase their income and improve their standard of living.

Maybank, Maybank Foundation, Reach Independent and Sustainable Entrepreneurship, RISE Program, Pollie Sim, Shahril Azuar Jimin, Entrepreneurship Program for PWDs, Dohera Hotel

The launch of the program was graced by no less than Maybank Foundation CEO Shahril Azuar Jimin and Maybank International CEO Ms. Pollie Sim.

“Our commitment to supporting and empowering the disadvqantaged, especially the PWDS, is very much in line with Maybank’s mission of humanizing financial services. We believe that in helping all segments of the community to gain financial independence can contribute to the overall prosperity and sustainability of the society at large.” – Maybank Foundation CEO Shahril Azuar Jimin

“2017 marks Maybank’s 20th year of operations in the Philippines and what an opportune time to celebrate the significant milestone than to roll our R.I.S.E. in the Philippines, a key market of the Maybank Group.” –  Maybank International CEO Ms. Pollie Sim

One of the biggest reasons why the foundation brought the program immediately to Cebu was the noticeable overall progress of R.I.S.E, participants in Manila. Some of the trainees more than doubled their income in just over a month after completing the Entrepreneurship and Financial Training session.

Maybank, Maybank Foundation, Reach Independent and Sustainable Entrepreneurship, RISE Program, Pollie Sim, Shahril Azuar Jimin, Entrepreneurship Program for PWDs, Dohera Hotel

The R.I.S.E. program is one of Maybank foundation’s flagship program.  It was designed to create economic independence and financial inclusion especially for the disadvantaged.  The program piloted in September 2014 in Klang Valley, Malaysia.  After realizing the program’s impact and results, the foundation decided to scale it up to benefit more people.

The foundation is investing an initial Six Million Pesos for the R.I.S.E. Entrepreneurship-Mentorship Programme in the Philippines. Before the  Mandaue City-leg, the program completed sessions in Makati City, Las Pinas, and San Juan.  There are 117 participants from Manila that are currently on the mentorship phase. After Mandaue, two more training sessions will be held on the island in the coming weeks: one in Cebu and another in Talisay City.

RISE aims to have at least 40% of its participants double their income within a 3-month period.  Regionally, the program has trained 1900 people mostly PWDS in Malaysia, Indonesia, and the Philippines. In the Philippines, the Maybank foundation partnered with the People System’s Consultancy and the Department of Social Welfare and Development to implement the program.

Maybank Philippines has been in the country since 1997. It has 80 branches nationwide with 30 branches in Metro Manila.  In Cebu, they have 4 branches.

 Why Cebuanos should participate in the R.I.S.E. Programme

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One of the biggest reasons of poverty is unemployment.  Having a disability makes it doubly harder for people to find good jobs. Some PWDs would just give up and just become dependent on their family but there are many instances where PWDs thrived and earned money.  The RISE program is perfect for the people who resilient enough to fight for a better life.  The program teaches how to be independent.  RISE trains participants to become better sales people. The program also includes financial literacy training.

Here 6 Good reasons to join:

  1. RISE is relevant.  It is rare to find, big companies like Maybank investing on helping the poor and the disabled.  Many prefer to just do a feeding program or invest in scholarships for children.  But how about the PWDs? It is really commendable that the foundation is betting on the underdog to stand up on their own and become an integral part of nation building.
  2. It teaches real skills. The training is not about giving dole-outs.  RISE is all about learning practical skills that can be applied in businesses.
  3. You will meet fellow entrepreneurs.  The sessions are interactive and you will meet people whom you can collaborate in your projects.
  4. You get a professional mentor. Having a mentor or coach can truly hasten progress because you have someone who is guiding you every step of the day.
  5. It has been proven effective. The program has been doing very well in Malaysia and Indonesia.  The first 2 batches done in Makati and Las Pinas has somehow reached its KPIs or targets after just two months.  More than 40% of the first batch of trainees in the Philippines experienced a significant increase in income already.
  6. The best of all it is FREE.  RISE participants are not asked for payments.  In fact, the organizers even provide meals during the sessions.  The training and mentorship they provide are worth thousands of pesos.

For more information about the program, visit your nearest Maybank Branch.

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